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Explain these terms of sale: EXW, FAS, FOB, CFR, CIF, DEQ and DDP. Which factors will determine the terms of sale?
International buyers and sellers of technology frequently disagree on the appropriate price for knowledge. Why?
What are the major causes of international price escalation? Suggest possible courses of action to deal with this problem.
Discuss whether it is possible for Gillette to standardize pricing across borders for its new fiveblade, Fusion.
Describe HD’s general pricing strategy. What does the company’s positioning have to do with its pricing strategy?
Discuss the decision to add or drop products to or from the product line in international markets.
What are the distinguishing characteristics of services? Explain why these characteristics make it difficult to sell services in foreign markets.
Discuss the factors that need to be taken into account when making packaging decisions for international product lines.
Why is the international product policy likely to be given higher priority in most firms than other elements of the global marketing mix?
To what degree should international markets be offered standardized service and warranty policies that do not differ significantly from market to market?
Swiss Army Brands, Inc. (www.swissarmy.com) (SABI) is the only marketer in the US, Canada and the Caribbean of the world-famous Victorinox Original Swiss.
What obstacles would Zippo Manufacturing Company face if it repeated the outdoor campaign in other countries?
How are project exports/turnkey projects different from general subcontracting in the industrial market?
Describe the typology of subcontractors based on the differences in the contractor/ subcontractor relationship.
What makes Eaton’s channel management challenging? Why does the company continue to sell through multiple global channels?
Why is acquisition often the preferred way to establish wholly owned operations abroad? What are the limitations of acquisition as an entry method?
Is the establishment of wholly owned subsidiaries abroad an appropriate international market development mode for SMEs?
What could be the main motives for Starbucks in owning most of its coffee houses compared to other entry modes and operation forms?
Durex condoms will go on sale in Japan for the first time after SSL International, the manufacturer and distributor of health care products.
Do you believe that licensing in represents a feasible long-term product development strategy for a company? Discuss in relation to in-house product development
Under what circumstances should franchising be considered? How do these circumstances vary from those leading to licensing?
Which screening criteria would you use if FHC had plans to expand into new developing markets?
What problems and possibilities do you see for the company in this area? On this basis what are your conclusions?
What are the general motives for choosing a hierarchical mode (own subsidiary) in the United States?
What factors do companies consider when determining the best form of operation to use when entering the Chinese market?