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Many business owners struggle with the concept of mobile marketing. Develop a presentation for business owners that describes mobile marketing.
Should marketers have access to such information? Discuss the advantages and disadvantages of this activity for both marketers and consumers.
What recommendations would you suggest for how HSN could make better use of its role as a direct marketer?
What is integrated marketing communications (IMC), and how does a company go about implementing it?
Discuss the major public relations tools and the role played by the Internet and social media.
Any message can be presented using different execution styles. Select a brand and target audience and design two advertisements.
Many countries now have award ceremonies celebrating excellence in marketing. Research such events in your own country.
Explain how Twitter makes money through advertising. Find examples of companies using Twitter as a promotional tool.
Calculate the total cost for an e-mail campaign to subscribers based on the cost of $150 CPM.
Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?
Compare an inside sales force and an outside sales force. Why might a company have both?
Discuss the different types of trade sales promotions and distinguish these types of promotions from business promotions.
What procedure do businesses in your country usually follow for selecting the right candidate for sales roles?
Think about a time when you were targeted by a sales promotion. How did the marketer distribute the sales promotion?
How has HSN differentiated itself from other retailers through each element of the retail marketing mix?
What will be the likely response as more shoppers learn that retailers gather information without their knowledge?
Retailers that accept credit cards pay a “swipe fee” to credit-card issuers such as Visa and Mastercard ranging from 1 to 3 percent of the purchase.
Are wholesalers common in your country or region? Do they add value to the channels of distribution? (AACSB: Written and Oral Communication)
What types of shopping centers are there in your country or region? How are they best described? (AACSB: Written and Oral Communication; Reflective Thinking)
Name and describe the types of corporate or contractual retail store organizations and the advantages of each.
Sketch out as many consumer and business channels for Gaviña as you can. How does each of these channels meet distinct customer needs?
If the unit variable costs for each flat iron are $40 and the manufacturer has fixed costs totaling $200,000, how many flat irons must this manufacturer sell.
A consumer purchases a flat iron to straighten her hair for $150 from a salon at which she gets her hair cut.
Which retailers signed the agreement, and why have some U.S. retailers refused to sign the pact? (AACSB: Written and Oral Communication; Reflective Thinking)
Suggest another example of how dynamic pricing can be applied based on information obtained from consumers’ digital behavior on the Internet.