Strategic alliances used in new product development


Assignment:

Q1. Why are joint ventures preferred by host countries as an entry strategy for foreign firms?

Q2. Why are strategic alliances used in new product development?

Q3. Under what circumstances should franchising be considered? How do these circumstances vary from those leading to licensing?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Strategic alliances used in new product development
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