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What are the advantages and disadvantages associated with online surveys? How might a faulty problem definition error affect the implementation of a mail survey
Explain the major differences between in-home interviews and mall-intercept interviews. Make sure you include their advantages and disadvantages.
Identify and discuss the advantages and disadvantages of using quantitative survey research methods to collect primary data in marketing research.
Some analysts have referred to the practice of mining CGM as being similar to conducting a focus group. Is mining CGM similar to conducting a focus group?
What insights, if any, do you think the researchers gained because they used ethnography rather than surveys or focus groups?
Is this technique superior to text-based online focus groups? Why or why not? How does the online diary compare to face-to-face focus groups?
Thinking about how most participants are recruited for focus groups, identify and discuss three ethical issues the researcher and decision maker.
Apple hires you to study Apple’s brand image with college students on your campus. Draft a list of 10 questions you would ask in a focus group.
What type of exploratory research design (observation, projective technique, in-depth interview, focus group, case study, ethnography, netnography, ZMET)
What are the advantages and disadvantages of online focus group interviews compared to face-to-face group interviews?
Why is it important to have 6 to 12 participants in a focus group? What difficulties might exist in meeting that objective?
What are the major differences between quantitative and qualitative research methods?
Conduct a secondary data search on key variables that would allow you to make a logical decision on which area is best suited for your proposed coffee shop.
What specific industry information could executives at Procter & Gamble obtain from Community Sourcebook of Zip Code Demographics?
Select the county where you reside and obtain the vital demographic and socioeconomic data available.
It is possible to design a study, collect and analyze data, and write a report without conducting a literature review.
What are relationships? What is a positive relationship? What is a negative relationship? Give an example of a positive and a negative relationship.
Explain why a company should use all potential sources of secondary data before initiating primary data collection procedures.
For each of the four phases of the information research process, identify the corresponding steps and develop a set of questions that a researcher.
Design a research proposal that can be used to address the following decision problem: Should the Marriott Hotel in Pittsburgh, Pennsylvania.
The information research process serves as a blueprint for reducing risks in making marketing decisions.
Identify the significant changes taking place in today’s business environment that are forcing management decision makers to rethink their views of marketing.
Go to the home Web page for Federal Express, and identify the requirements that FedEx is seeking in marketing research personnel.
Contact a local business and interview the owner manager about the types of marketing research performed for that business.
What attributes of service quality will you attempt to measure? What customer or employee behaviors will you closely monitor?