Assignment:
Q1. Discuss the decision to add or drop products to or from the product line in international markets.
Q2. Why should customer-service levels differ internationally? Is it, for example, ethical to offer a lower customer-service level in developing countries than in industrialized countries?
Q3. What are the characteristics of a good international brand name?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.