Assignment:
Q1. How would you distinguish between services and products? What are the main implications of this difference for the global marketing of services?
Q2. What implications does the product life cycle theory have for international product development strategy?
Q3. To what degree should international markets be offered standardized service and warranty policies that do not differ significantly from market to market?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.