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Design a research proposal that can be used to address the following decision problem: Should the Marriott Hotel in Pittsburgh, Pennsylvania.
The information research process serves as a blueprint for reducing risks in making marketing decisions.
Identify the significant changes taking place in today’s business environment that are forcing management decision makers to rethink their views of marketing.
Go to the home Web page for Federal Express, and identify the requirements that FedEx is seeking in marketing research personnel.
Contact a local business and interview the owner manager about the types of marketing research performed for that business.
What attributes of service quality will you attempt to measure? What customer or employee behaviors will you closely monitor?
Find the median cake sales on days in which at least 500 cookies were sold.
What would be the ideal organizational design for a company like Wild Wear?
Discuss the importance of target market analysis. How does it affect the development of market planning for a particular company?
Sometimes respondents claim they are something they are not (e.g. a Toyota owner or a married person) so that they will be selected to participate in a focus.
Research the Internet and locate any web-based application system of your choice. Using MS word, develop a 1 to 3 page hardware and software specification.
Which of the five strategies for adapting products and promotion for the global market is most relevant to the U.S. film industry?
Debate both sides of this issue. Should pharmaceutical companies be granted patents in less-developed countries?
What is a free trade zone? Give an example of a free trade zone and research how successful it has been.
Some apply restrictions to certain countries. Which countries are subject to restricted trade by your country? Is this a two-way restriction?
Advise a business in your country with a locally produced product on how to adapt it to a global market. Which strategy would you recommend?
Discuss the four types of country industrial structures and the opportunities each offers to international marketers.
Design a sales promotion campaign using online, mobile, and social media marketing for a small business or organization in your community.
What protections and incentives are available under the Federal False Claim Act to encourage employees to report illegal behavior?
Consider the qualifications normally expected of Chinese workers compared to local requirements. How do they differ?
Is MedTronic effective at building long-term customer relationships through its sales force? If so, how? If not, how could its process be improved?
Research tips for offering an online promotion. What should marketers consider when designing and launching online sales promotions?
List and briefly describe the various forms of direct digital and social media marketing.
Name and describe the two main forms of online advertising. What public policy issues are related to direct and digital marketing?
Choose a product or service that is unique to your own country or region. Design and deliver a DRTV short sales piece to promote it and create sales.