Forming partnerships with competitors


Assignment:

Q1. Do you believe that licensing in represents a feasible long-term product development strategy for a company? Discuss in relation to in-house product development.

Q2. Why would a firm consider forming partnerships with competitors?

Q3. Apart from the management fees involved, what benefits might a firm derive from entering into management contracts overseas?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Forming partnerships with competitors
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