Major barriers to developing international brands


Assignment:

Q1. What is the importance of ‘country of origin’ in international product marketing?

Q2. What are the distinguishing characteristics of services? Explain why these characteristics make it difficult to sell services in foreign markets.

Q3. Identify the major barriers to developing international brands.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Major barriers to developing international brands
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