Assignment:
Q1. Why is the international product policy likely to be given higher priority in most firms than other elements of the global marketing mix?
Q2. Describe briefly the IPLC theory and its marketing implications.
Q3. What are the requirements that must be met so that a commodity can effectively be transformed into a branded product?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.