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Do you believe that licensing in represents a feasible long-term product development strategy for a company? Discuss in relation to in-house product development
Under what circumstances should franchising be considered? How do these circumstances vary from those leading to licensing?
Which screening criteria would you use if FHC had plans to expand into new developing markets?
What problems and possibilities do you see for the company in this area? On this basis what are your conclusions?
What are the general motives for choosing a hierarchical mode (own subsidiary) in the United States?
What factors do companies consider when determining the best form of operation to use when entering the Chinese market?
Why is choosing the most appropriate market entry and development strategy one of the most difficult decisions for the international marketer?
What are the main advantages and disadvantages for Arcus of using export modes, compared to other entry modes, for its Linie Aquavit?
A long time ago, when the British ruled India, a small factory was set up in the suburbs of Mumbai city to manufacture sweets and toffees.
What research method would you recommend for selecting the most suitable agent in Germany?
Why is it difficult – financially and legally – to terminate a relationship with overseas intermediaries? What should be done to prevent or minimize.
Which marketing tasks should be handled by the exporter and which ones by its intermediaries in foreign markets?
Discuss the various ways of communicating with foreign distributors. How can the carrier and the rider both benefit from a piggyback arrangement?
The international marketer and the intermediary will have different expectations concerning the relationship.
What are the reasons that Hello Kitty is licensed to so many different product manufacturers?
What are the most important factors determining future market demand for LEGO children’s clothes from Ka-Boo-Ki?
What could be the main motives for Marriott in using franchising, compared to other entry modes and operation forms?
What are the marketing implications of these differences for a firm serving segments on a worldwide basis?
How can the difference in marketing management philosophy be explained by the differences in culture between western Europe and China?
This video identifies the challenges to effective communication in the global marketplace. Communication across language, cultural, time and technology barrier
According to Hofstede and Hall, Asians are (a) more group-oriented, (b) more family-oriented and (c) more concerned with social status.
Do you think that cultural differences between nations are more or less important than cultural variations within nations?
The focus of this chapter has mainly been the influence of culture on international marketing strategies.
Hasbro (www.hasbro.com) is a worldwide leader in entertainment products and services, such as GI Joe, the Easy Bake Oven and Monopoly.
Why is screening of foreign markets important? Outline the reasons why many firms do not systematically screen countries/markets.