Packaging decisions for international product lines


Assignment:

Q1. Discuss the factors that need to be taken into account when making packaging decisions for international product lines.

Q2. When is it appropriate to use multiple brands in (a) a single market and (b) several markets/countries?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Packaging decisions for international product lines
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