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Counterfeiting of pharmaceuticals is a worldwide problem. It is as far from being a victimless crime as possible.
You can turn your hobby into profits at online sites such as Etsy. In a small group, create ideas for a craft product to sell on Etsy.
How do marketers use psychological pricing to communicate something about the product?
What is a product line? Discuss the various product line decisions marketers make and how a company can expand its product line.
How does this tool assist the marketing and management teams to solve problems within the company?
Identify the private-label brands of another retailer of your choice and compare the price and quality of one of the products.
Automakers claim that there will be even fewer buttons than currently found in cars, possibly resulting in greater safety for drivers and passengers.
Describe the core, actual, and augmented levels of product associated with an automobile. What level does the mobile Wi-Fi system represent?
Marketing Ethics Octopus Affair In Hong Kong, Octopus handles around 11 million electronic financial transactions per day.
What facilitated Octopus’s sale of the personal details of its customers without seeking their permission? Should a brand be allowed to do that?
What brand development strategy is Clinique undertaking? (AACSB: Written and Oral Communication; Reflective Thinking)
What recommendations would you make to Life is good regarding brand development strategies?
A product’s package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality, and marketing.
Is crowdsourcing used in your country or region? If so, find an example and use it to define the term.
Full test marketing is not always used. What does test marketing involve, and what are the alternatives? Find a local example of an alternative approach.
Discuss ideas for applications of the Google Glass device among the business and institutional markets.
How does Boston Harbor Cruises use the concepts of differentiation and positioning to build relationships with the right customers?
Should marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers?
The UK Customer Satisfaction Index (UKCSI) is the national measure of customer satisfaction.
Are there differences in customer satisfaction among industries? Explain why or why not. AACSB: Written and Oral Communication.
Find another country’s CSI and compare its results to those in the UKCSI. Are UK consumers more or less satisfied than consumers in the other country?
What is Zappos’ value proposition? How does it relate to its market offering? How does Zappos build long-term customer relationships?
When implementing customer relationship management, why might a business desire fewer customers over more customers?
What is a SWOT analysis? How is this analysis useful in developing and implementing marketing strategies? (AACSB: Written and Oral Communication).
Define each of the four Ps. What insights might a firm gain by considering the four Cs rather than the four Ps? (AACSB: Written and Oral Communication)