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Discuss the impact of technology on marketing including, the opportunities, challenges and ethical issues technology poses for marketing.
Internet retailing frequently uses dynamic pricing. Discuss the pros and cons of dynamic pricing.
Problem: What types of fiscal management are enabled by the use of technology in the NYC Dept. of Education?
Relate consumer behavior to marketing. 1) Define consumer behavior, and how it relates with the subject of marketing.
Identify the environmental factors that affect global and domestic marketing decisions.
Analyze and explain the different macroenvironments. Describe how these macroenvironments will impact the demand for the Green Motorcar Company car.
Problem: New Product Mistakes of Sony and Coke such as the launching of New Coke and Betamax.
Why is logistical efficiency important in marketing? How important of a role does technology have in market logistics?
What external factors may cause a sales plan to change? What internal factors may cause a sales plan to change?
Shifting of the engineering and design capabilities outside the companies and away from the domestic clusters of competency
Books and computer-software products sell effectively on the Web. Publishers and third parties sell both from sleek Web sites all over the world.
Name some things that used to be done through person-to-person interaction that are now done through technology?
What are some of the ways that the Marketing Department can better communicate with customers on an ongoing basis?
How does a technology like Groupon change consumer behavior? What are the opportunities for marketers to utilize such a business?
Stockholders are only one group of stakeholders. Who are the stakeholders important to me inside the organization?
Your company has just acquired a new subsidiary that makes two products, Clodhopper and Clodbuster
What is CPM? Why is CPM important? What are some of the differences between "total cost of CPM" and "advertisement versus the CPM rate"?
Compare technology leadership to technology followership. Is there a one-to-one correlation between the effects of one on the other?
Describe the communication privacy policies at your workplace, such as for e-mail and telephone use.
Assume you are launching a product for a foreign market. List some government information resources you might be able to use for this product launch.
Discuss the organization including its' purpose and services. In addition, identify two contemporary issues facing the industry you work
How did Best Buy database marketing to better satisfy its customers?
Briefly describe the company and its product and the ethical dilemma associated with the production and distribution of its products.
Compare Nielsen's diary method to its television meter method. Which method is most effective? why?
Develop a presentation that defines key concepts in strategic planning, compares the mission statement of your organization against others