Question 1. What is the value of a sales plan to your business? What is the relationship between the business plan, marketing plan, and sales plan in your organization? How do sales plans differ from business to business and business to consumer?
Question 2. How do you determine the type of forecasting to use and what type of forecasting is used in your organization? How does it relate to the goals of your business? Give examples of quantitative and qualitative forecasting in your organization?