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Identify a recent (a) continuous innovation, (b) dynamically continuous innovation, and (c) discontinuous innovation. Justify your selections.
1. What changes will you have to make to your marketing plan for South America? 2. What about Japan?
Marketing has often been defined in terms of satisfying customers' needs and wants.
What new ideas or information were communicated in the article? Were the conclusions valid? Do you agree with the authors' point of view? Why?
You are contemplating using the same brand name (brand extension) for the new product. What factors should you consider before making this decision?
Outline the steps in the consumer decision making process that you would go through.
Describe a major competitor of the brand, and compare the 2 brands in terms of positioning.
Why she doesn't buy a particular brand of video games, an interviewer gets the following response, "This brand's games are not sophisticated."
Are you afraid of stress or stressful situations? How do you deal with the day-to-day stressors of the corporate environment?
Please profile two direct or indirect competing brands of Budweiser, describing their points of parity.
1. Write an executive summary of your marketing plan. 2. Provide the company's mission statement and company introduction.
1. Create the business's marketing message. 2. Describe the marketing vehicles and marketing tactics, such as advertising and promotions.
Develop a focus group (at least 5 people): or survey (at least 10 people) that will elicit consumer perceptions of the target brand.
If a company sells its products only from a website, which is accessible over the Internet to customers from all over the world
a. Description of the product being analyzed b. Identification of products that are in competition
This however brings into focus the point of deceptive marketing relevancy for certain products, like the frozen processed food.
Analyze three current ads or commercials for BMW, in terms of brand equity.
You have been challenged with finding a new distribution channel for a product under your brand supervision.
The Alliance for Gray Market and Counterfeit Abatement has as its primary purpose to "mitigate gray marketing and counterfeiting of high-technology products"
Was Lili's decision to redirect promotion spending away from consumers to doctors consistent with Judge Barker's decision. Please explain.
What are some of the factors which may have contributed to packaging emerging as a potential marketing tool.
Do you consider private labels as brands such as Walgreens, large grocery chains or department stores? Why or why not?
In your opinion, what are the top three new brands that are most appealing and least appealing to you or your family?
In each of the following situations, identify the fundamental source of the marketing problem or opportunity
What is an operational project and why would it be used in an organization?