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Danielle was interviewing for a position, and the interviewer asked for her salary requirements.
What are the conditions favorable to successful branding? Describe each and why you think they are important to branding.
Identify the potential price strategies that should be used for the product or service.
The roles brands play, and the views customers have of brands developed through marketing and non-marketing influences.
Compare and contrast direct and indirect marketing distribution channels.
Discuss whether or not you foresee Amazon expanding its channel of distribution.
Discuss reasons that employee training might not last and how managers can ensure training lasts.
1. Explain what Fournier means by "having a relationship" with a brand.
Explain why Sear or Wal-mart cannot effectively create a trendy counterculture image.
Explain why you believe the brand exhibits a strong degree of brand equity.
Research the marketing and branding strategies used for the high-technology product you selected. (Spark Nano Real-time GPS tracker)
Present a general consideration of how marketing affects society, and conversely the implications of societal and ethical considerations on marketing strategy.
Give an example of both a product which you felt was under-priced (relative to what you were willing to pay)
Analyze the interview using the brand equity and brand positioning concepts from your text.
Objective: Complete an academic paper that covers the concept of distribution strategy. You may choose a company that you are familiar
Objective: Assignment is a program level assessment that is tied to the Core MBA Assessment Plan.
How does advertising and branding add value to products? Why do name brands sell for higher average prices than generics?
For the outdoor sporting goods client, based upon your prior decision as to either expand to the next market or retain your current position
In your own words, provide a clear explanation of brand equity and why it is or it is not always advisable to create brand equity.
What are the most significant differences between servant leadership models and other models?
Describe any significant changes in cultural values in the last five years that have come to your attention.
Describe the main driving factors that determine the choice of platforms and content that your franchises should focus on when using social media
Compare online versus traditional branding elements. In what ways do their marketing approaches differ? In what ways are they the same?
Think of a successful new product and discuss its significant points of difference. Is this point what makes the product successful?
Prepare a societal and experiential marketing plan for your brand.