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Write a memo to the VP of Marketing to answer these questions. (1) Our readings discuss brand and brand personality.
What are some factors to consider when segmenting global markets? How do organizations decide which market segments to target?
What are the factors that determine whether or not outsourcing a value chain activity will be successful?
The best known approach to capacity management issue is input/output control.
Problem: Using the "Trouble Brews at Starbucks" case by Lauranne Buchanan and Carolyn J. Simmons, address the following:
What should a company consider when attempting to develop a new product for a global market?
Imagine that you own your own company and have just invented a new consumer or commercial product
Identify factors that can cause change initiatives to fail and the five pillars that can cause them to succeed.
I need help with a short case study. I have to identify the problem followed by a couple alternative solutions
The marketing plan is always aligned with the company's business plan. The business plan usually includes quantitative goals, such as increasing revenue.
How does the Honda Corporation deal with changes in its industry, competitive landscape, technology, regulation, etc.?
When thinking of a luxury chocolate company, analyze the needs of the target market.
Give two examples of social media tools utilized by employers. What opportunities do you see for employers in this regard?
What is the value of design to an organization? How does the value of design in an organization and the value of design in a culture differ?
Question: What factors do marketers consider when looking at market research?
Identify a relatively new product category (such as e-readers). Then, evaluate the brands among the different companies competing in this category.
How do pricing and distribution complement each other when gowns are available at Costco?
Why would a manufacturer offer a rebate instead of just lowering the suggested retail price?
Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place?
What rights, if any, does Libra Corp. have against Henry, James, Joyce, and Portia in connection with the original issuance of its shares?
Question 1. Was the methodology sound? Please explain. Question 2. How can the results be used by both product manufacturers?
Where should the company spend the $40 million and why? Show all calculations!
Identify the existing target market or markets for the iPhone, and how the selected product or service is positioned against its competition.
Describe how the market for your product is segmented. Then describe the target market for your product.
The final lines of the case study should drive home the importance of a good marketing strategy while providing a quick précis of integrating marketing.