Problem:
Management was impressed with your argument that good customer service equals more business. "Customer service" is now one of the salesperson's duties at Cavalier. You have been assigned by your sales manager to take the lead in getting everyone up to speed. Develop a short presentation about assessing and assuring customer satisfaction in a business-to-business (B2B) selling relationship.
Think about how well Cavalier Products has been at creating a successful customer service system (internal and external customers).
What are relationship enhancers and explain how the salesperson uses them?
How about customer follow-up after the sale? Handling complaints?