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What are some brands that you believe have high brand equity? What are some of the elements of these recognizable brands?
Discuss the implications of how marketers can use marketing to change an attitude of a consumer in hopes of influencing desired buyer behavior.
Some companies spend a significant portion of their advertising budget on a single high profile event.
Problem: Where do you see the brand-reputation relationship become a liability? Which applies to who stakeholders or consumers.
Evaluate the product offerings at REI (Recreational Equipment Inc).
What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work.
Why would a firm regularly choose to be a second mover? Likewise, why would a firm purposefully be a late mover?
Why would cannibalization be a threat if the manufacturing company benefits through sales revenue maximization
How would you describe a brand? What roles do brands play in the market?
What are branding strategies? Explain the important decisions involved in developing branding strategies with at least two examples.
This solution describes the process of choosing a target market and highlights the factors that play a role in such decisions.
Explain the importance of word of mouth marketing. Briefly describe some of the channels that customers use to spread word of mouth.
Choose a product and discuss how you would create a brand extension of that product. Include your rationale for the brand extension.
Complete an analysis of the current Integrated Communications and Channel/Distribution Strategies.
Do organizations have different brand messages for different ethnic groups? Why or not?
Compare and contrast the staffing requirements of the two organizations you visited. Address following in your paper for each retail organization you visited:
Consumers are willing to pay or should prices primarily reflect the cost involved in making a product or service.
Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements
Discuss how Hershey Foods has applied the principles of socially responsible marketing.
Compares and contrasts the organizations' positioning and differentiation strategies.
Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a respnse on its effectiveness as a marketing tool.
Explain why a company uses public relations to promote a company's image.
What challenges does a company face when developing new products in the global economy?
Identify a recent (a) continuous innovation, (b) dynamically continuous innovation, and (c) discontinuous innovation. Justify your selections.
1. What changes will you have to make to your marketing plan for South America? 2. What about Japan?