What suggestions do you have to improve the selling process


Problem:

Cavalier Product's sales force makes multiple calls on general business, small and large; to find new prospects, make presentations, even product demonstrations. B2B selling is a process rather than simply order-taking.

What suggestions do you have to improve the selling process?

How does the buying-decision process compare with the steps the seller goes through?

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Marketing Management: What suggestions do you have to improve the selling process
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