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We all know by now how important brands and brand strategies are - we better since we have been studying marketing for 10 weeks!
What is perceived risk? What factors tend to create and/or increase it? Why does Whirlpool use these marketing tools to deal with the problem of perceived risk?
When asked to explain its success in international marketing, the Heinz Corporation often says that although it may sell the same products
Project is the development of an organizational analysis and recommendations plan with a research component.
Are these three firms participating in a monopolistically competitive market? What characteristics of the good make the market monopolistically competitive?
An overview of distribution channel Channel levels-direct versus indirect distribution
Assess Reebok's attempts to develop its brand image in China, using Yao Ming as a symbol and spokesperson. Have they done a good job?
Although employment laws are in place, some organizations still face employment lawsuits. Discuss at least three different types of staffing-related lawsuit
What are your thoughts on Google's New China Strategy: Your Questions Answered? Will Chinese view Google's latest move as a compromise or a slight?
Creative strategies that you will adopt to develop your campaign. A positioning statement for the campaign.
Explain how they each differ in their marketing approaches and whether or not you feel their marketing presents the right public image for their brand(s).
Q: Ted's office restructuring was intended to increase communication between lower level participants and management.
In her 1998 paper Susan Fournier argues that customers have relationships with brands.Explain what Fournier means by "having a relationship" with a brand.
Provide five examples where a source's credibility hindered the effectiveness of a promotion campaign.
How would you match a potential sponsor with a property? What factors would you use to determine the most beneficial match?
Brand building is a crucial exercise that often takes years to accomplish. The benefit of brand equity is realized in the bottom line.
In an aggressively competitive market, branding is still relevant to the success of an organization.
Discusses why the brand struggled for a period of time and how the brand has regained its competitiveness among competing brands.
What are non-quantifiable tools in marketing? How are these tools evaluated? What is the value of using these tools?
Problem: Create an ad campaign for an online university's bachelor's degree program.
Problem: What do you think are the advantages and disadvantages of doing business and marketing internationally?
Explain the pros and cons of four provider payment methods: (a) fee-for-service;
For this assignment, you will select a big nationally or internationally known brand that has advertisements that feature a famous person or persons.
Do you all feel that Tiger doing poorly in golf and how much he has stayed somber enhances the compassion people feel toward him?
Goods & Service - eg Cell phone service (e.g. brands such as Verizon, Sprint, AT&T) or Store (eg brands such as CostCo, Macy's, Amazon)