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Do you feel that marketing creates need or want for a product? Or, does marketing inform consumers in order to satisfy an existing need or want?
Discuss what brand elements would be most useful for differentiating your company's brand from competing brands.
When market segmentation occurs, new distinct ways to brand existing or new products and services emerge.
Describe the communication characteristics of the organization, citing examples of effective and ineffective communication you observed.
What would be the evaluative criteria that target markets would use when choosing between alternative brands?
What are some effective PR strategies and tactics that are often executed? How do PR strategies fit with overall marketing campaigns?
You have explored the various issues currently related to employment and human resources that impact an organization.
Choose a familiar clothing store. Describe its product mix, including its depth and width. Evaluate the mix and make suggestions to the owner.
Compare the mission statements, assess the quality of the statements and provide recommendation to improve the quality of the mission statement.
Do you think a city or country can be a brand? Why or why not? What else can be branded?
Why is product placement becoming a critical element for advertisers and marketers?
Why is "Positioning" important in segmenting? What are three reasons for segmenting a product's offering?
Discuss a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.
What are some of the challenges of market research?
Do you agree that acquiring value by purchasing other companies that compliment the brand or in some way secure the parent company's position? Explain
Describe the concept and importance of branding. Explain the effect retail branding has on customer relationships.
Who are the major competitors to Proctor and Gamble's product Pampers in Kenya's market?
Problem: What is the current market needs and growth for diapers in Kenya?
Question: How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty?
Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it can be seen has having some positive aspects?
Discuss the importance of social media and marketing including internal branding and external branding.
Give examples of decisions you have made that correlate to Extended Decision Making, Limited Decision Making, Habitual Decision Making.
Find an advertisement or infomercial on YouTube, broadcast TV, cable, or the Internet for analysis.
1) Development of Pricing Strategies aligned with Strategic Focus 2) Development of Distribution Strategies aligned with Strategic Focus
He begins his decision-making process with a search to determine which MP3 player is best for his needs.