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Question: Describe and evaluate the representation of childhood presented in the Persil 'Dirt is Good' television commercial.
What are the elements of brand equity that are deficient for this product? Discuss.
Given the two brand names Nabisco and Mercedes Benz, choose a couple brand extensions that you believe make sense and some that do not.
Include real world examples to describe the following classifications of sales promotion techniques:
Create a positioning map for a brand of your choice. This map will be based on how you see the marketplace today.
A company must decide what information it is going to use to give it the greatest advantage.
What are the key components of an effective marketing plan?
Is the PPACA legislation an improvement or a liability to our health care delivery system?" Use examples to illustrate your points and include pros and cons
What are some factors that influence consumer purchasing decisions? Which do you believe are most important?
The Internet allows consumers to price shop products/services but in turn firms can more easily scope out the competition and perform market research. Explain.
Select a Company you think has a good strategy for developing relationships with their customers.
With marketers, increasingly adopting more and more refined market segmentation schemes fueled by the Internet and other customization efforts
Based on these definitions explain the importance of marketing in organizational success.
Take a position: Brands cannot be expected to last forever versus there is no reason for a brand to ever become obsolete.
o Evaluate advertising and promotion programs for Ben and Jerry's Icecream
With the idea of Developing a product launch plan for Ben and Jerry's Icream: Domestic for Australia and International for Guam:
Why is it difficult to define public relations? How can PR professionals and organizations utilize PR tools to impact corporate image?
Prepare a 700-1,050-word paper in which you describe the purpose and value of integrated marketing.
Question: How are companies today using the concept of market segmentation? What are the ways companies are segmenting markets?
Compare the strengths and weaknesses of each method and assess the different types of marketing analysis required to develop a marketing strategy.
Discuss why diversity is important to organizations. The response/answer should be typed, single spaced, in times new roman font,
What communication practices might be used to communicate better the goals of the D4D program?
Devise your own story that fits in one of the categories below. It needs to have a marketing focus, but the topics are broad and can reflect your own taste.
Describe the importance of critical thinking in business?
Objective: Develop a marketing research proposal. Measure market demand and segment the market to achieve competitive advantage.