Problem:
The purpose of every e-business is to utilize technology in a way that enhances communication and the company's profitability. Business-to-business (B2B) use of technology would enhance efficiency within the company's supply chain, while business-to-consumer (B2C), also known as e-commerce, technologies would facilitate a transaction between a company and it's consumers.
In your posting, describe several B2B technologies and applications, as well as describe several applications or ways B2C can use technology that Grandma's Treats could utilize as part of an e-business strategy. Search the Library and provide at least two research citations that illustrate examples of companies that are utilizing e-business strategies (e.g., B2B, B2C), and discuss how Grandma's Treats could benefit from employing similar strategies.