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If a company such as Unilever has to make trade-offs between being a good corporate citizen and making a profit, which should be the higher priority?
In the automobile industry, how does “lean production” differ from the traditional assembly line approach?
Identify some of the factors that lead to the establishment of an international division as an organization increases its global business activities.
In a company involved in global marketing, which activities should be centralized at headquarters.
LEGO The LEGO Company is a $1.6 billion global business built out of the humblest of materials: interlocking plastic toy bricks. From its base in Denmark.
What does it mean to say that, in terms of Porter’s generic strategies, IKEA pursues a strategy of “cost focus?”
Volkswagen: The Assignment Volkswagen executives acknowledge that if they are to triple the number of vehicles sold in the United States.
What is the connection, if any, between national competitive advantage and company competitive advantage? Explain.
Give an example of a company that illustrates each of the four generic strategies that can lead to competitive advantage.
Outline Porter’s five forces model of industry competition. How are the various barriers to entry relevant to global marketing?
How does a firm know if it is gaining or losing competitive advantage? Cite a global company and its source of competitive advantage.
If marketers “think local and act local,” what are some of the new products and services that are likely to emerge from Africa in the next few years?
Which pricing model do you think is the best for music downloads, iTunes Store’s “pay-per-track” or Rhapsody’s subscription service?
Review the key products and services that have emerged during the digital revolution. What are some new products and services that are not mentioned?
What is the innovator’s dilemma? What is the difference between a sustaining technology and a disruptive technology?
Briefly review the key innovations that culminated in the digital revolution. What is the basic technological process that made the revolution possible?
What impression do you think the sales manager made on the purchasing manager?
Marketing an Industrial Product in Latin America Management at a large manufacturer located in the Mexican state of Nuevo León.
The acquisition vaulted China’s top computer company into third place among the world’s PC marketers, behind Dell and Hewlett-Packard.
Do you think that the corporate and national pavilions at Expo 2010 represent money well spent in terms of return on investment?
How does management’s orientation (e.g., ethnocentric, polycentric, or regiocentric) correlate with decisions about sales force nationality?
Why are infomercials, sponsorship, and product placement growing in importance for global marketers?
Procter & Gamble (P&G) has a “golden store” program in Mexico and other emerging markets.
Identify the six steps in the strategic/consultative selling model and the outlined six-step presentation plan.
Briefly review how the main tools of sales promotion (e.g., sampling and couponing) can be used in global markets.