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Assume that your firm recently gave you a new marketing assignment. You are to head up development of a distribution plan for a new product line.
What does UPS say to convince prospective customers that its services are better than those of the competition?
The supply chain concept looks at both the inputs of a firm and the firms that facilitate the movement of the product from the manufacturer to the consumer.
Do intermediaries increase the cost of products? Would consumers be better off or worse off without intermediaries?
Do you think franchises offer the typical businessperson good opportunities? What are some positive and negative aspects of purchasing a franchise?
Describe the characteristics of your school’s channel(s) of distribution. What types of innovative distribution might make sense for your school to try?
In the United States, the distribution of most products is fairly easy. There are many independent intermediaries.
Walmart began as “Walton’s Five and Dime” in Bentonville, Arkansas, operated by Sam Walton.
How do the economic environment, demographics, technology, and globalization affect the future of retailing?
Explain retail store shrinkage and the ways shrinkage normally occurs. What are some of the ethical issues in retailers’ treatment of consumers?
Describe the differences in merchandise assortments for convenience stores, supermarkets, box stores, specialty stores, category killers, leased departments.
What is B2C e-commerce? What are some benefits of B2C e-commerce for consumers and for marketers? What are the limitations of B2C e-commerce?
What is meant by store atmospherics? How can the elements of atmospherics be used to increase the store’s success?
What is visual merchandising? How do a retailer’s store front and marquee participate in development of a store’s image?
Explain the different types of direct selling. What is the difference between a multilevel network and a pyramid scheme?
Assume you are a business consultant for a chain of 37 traditional department stores located in 12 midwestern U.S. cities.
Assume that you are the director of marketing for a national chain of convenience stores. Your firm has about 200 stores located in 43 states.
Timing is an important part of a sales promotion plan. Trade sales promotions must be properly timed to ensure channel members fully maximize the opportunity.
Consider carefully the potentially annoying downsides of various forms of direct marketing to consumers.
What would be the best approach for a sales manager to determine the appropriate rewards program to implement for her salespeople?
Your job requires that you call on university faculty members to persuade them to adopt your textbooks for their classes.
How does a firm know whether a salesperson is effective? Obviously, the short answer is that she produces high sales volume and meets or exceeds sales goals.
What do you think are the benefits for consumers of location commerce? Do you see any drawbacks (such as invasion of privacy)?
In general, professional selling has evolved from hard-sell to relationship selling. Do organizations still use the hardsell style? If so, what types?
One reason experts cite for the increase in consumer online shopping is the poor quality of service available at retail stores.