Difference between a product and a brand, Marketing Management

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Difference between a product and a brand

Case Study:

Q1. What is the difference between a product and a brand?

Q2. How do local, international, and global products differ? Cite examples.

Q3. What are some of the elements that make up a brand? Are these elements tangible or intangible?

Q4. Compare and contrast the three categories of innovation discussed in the chapter. Which type of innovation do flat-panel widescreen HDTVs represent? The iPad?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Difference between a product and a brand

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