Assignment:
Procter & Gamble (P&G) has a “golden store” program in Mexico and other emerging markets. P&G’s representatives visit participating stores to tidy display areas and arrange promotional material in prominent places. At first, P&G used its own sales force; now it relies on independent agents who buy inventory (paying in advance) and then resell the items to shopkeepers. Is this approach in line with the discussion?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.