Barriers to entry relevant to global marketing


Assignment:

Q1. Outline Porter’s five forces model of industry competition. How are the various barriers to entry relevant to global marketing?

Q2. How does the five partners (flagship) model developed by Rugman and D’Aveni differ from Porter’s five forces model?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Barriers to entry relevant to global marketing
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