What is the long tail


Assignment:

Q1. What is the Long Tail? What implications does this have for market segmentation?

Q2. Review the key products and services that have emerged during the digital revolution. What are some new products and services that are not mentioned?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: What is the long tail
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