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Critical thinking The marketing concept focuses on the ability of marketing to satisfy customer needs.
Critical thinking In both developed and developing countries, not all firms have implemented programs that follow the marketing concept.
Critical thinking Ideally, each member of a value chain adds value to a product before someone buys it.
Critical thinking User-generated commercials seem to be part of a broader trend toward user-generated content of all sorts.
Ethics Some marketing or consumption activities involve the (literal) consumption of people—voluntarily or not.
Develop a team report of your findings. In each section of the report, share what you learned that is new or surprising to you compared to what you expected.
What do you do when you want fresh breath and a clean mouth, and do not have your toothbrush or water?
What is a mission statement? What is a SWOT analysis? What role do these play in the planning process?
How do firms use the Boston Consulting Group model for portfolio analysis in planning for their SBUs?
Why is it so important for marketers to break the implementation of a marketing plan down into individual elements through action plans?
What is return on marketing investment (ROMI)? How does considering marketing as an investment instead of an expense affect a firm?
What are some ways that the corporate culture of one organization might differ from that of another?
What are some important potential negative consequences of not formalizing a Code of Ethics in written form?
Assume that you are the marketing director for a small firm that manufactures educational toys for children.
As a marketing student, you know that large firms often organize their operations into a number of strategic business units (SBUs).
An important part of planning is a SWOT analysis, understanding an organization’s strengths, weaknesses, opportunities, and threats.
As an employee of a business consulting firm that specializes in helping people who want to start small businesses, you have been assigned a client.
A long hollow cylinder exchanges heat by radiation and convection along its outside surface with an ambient fluid at The heat transfer coefficient is h.
A wire moving through a furnace with constant velocity, steady state, one-dimensional (axial), incompressible, constant k and no energy generation.
If a company such as Unilever has to make trade-offs between being a good corporate citizen and making a profit, which should be the higher priority?
In the automobile industry, how does “lean production” differ from the traditional assembly line approach?
Identify some of the factors that lead to the establishment of an international division as an organization increases its global business activities.
In a company involved in global marketing, which activities should be centralized at headquarters.
LEGO The LEGO Company is a $1.6 billion global business built out of the humblest of materials: interlocking plastic toy bricks. From its base in Denmark.
What does it mean to say that, in terms of Porter’s generic strategies, IKEA pursues a strategy of “cost focus?”