Assignment:
Q1. What role does direct marketing have in a global company’s promotion mix? Name three companies that have successfully used direct mail or other forms of direct-response advertising.
Q2. Why are infomercials, sponsorship, and product placement growing in importance for global marketers?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.