Global brands and global advertising campaigns


Assignment:

Q1. In what ways can global brands and global advertising campaigns benefit a company?

Q2. How does the “standardized versus localized” debate apply to advertising?

Q3. What is the difference between an advertising appeal and creative execution?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Global brands and global advertising campaigns
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