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What is meant by ‘change agents’ in global marketing? Give examples of different types of change agent.
What were the most important change agents in the internationalization of Haier? Discuss the most critical barriers to the process of exporting.
How can an SME compensate for its lack of resources and expertise in global marketing when trying to enter export markets?
More than 25 years after his death Elvis Presley has one of the most lucrative entertainment franchises in the world.
Develop a report of your findings. Compare the description of the stores with the results of the survey.
Do you think that the Nivea Vital commercial (shown in the video) is able to cross borders without any adaptation?
What would be the major obstacles to Arcor’s attempt to penetrate markets outside Latin America?
How would you go about becoming one of the wealthiest people in the world? Ingvar Kamprad did it by flying coach, taking public transportation.
Macy’s and other stores have used vending machines to sell electronics such as iPods. What are some other opportunities for vending-machine sales?
Walmart has become a dominant retailer in the American marketplace, accounting for over 30 percent of the total sales of some products.
The wheel-of-retailing theory suggests that the normal path for a retailer is to enter the marketplace with lowerpriced goods and then to increase quality.
Experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in Internet sales of some product categories.
Pyramid-scheme promoters specialize in recruiting new members of the pyramid with exciting, even frenzied meetings where potential members.
What are some ways that retail store managers can limit or stop shrinkage? What are some problems inherent in security practices?
As consumers buy a product day after day, the inventory level declines. The question for retailers is how low they should allow the inventory level.
Retailers are faced with the problem of shrinkage and what to do about it. Shrinkage comes, of course, from shoplifting and employee theft.
Develop a report that summarizes your findings and discusses the potential for cannibalization and its implications for the retailer.
Now you’re ready to graduate from college, and you’ve decided to open a combination coffee shop and bookstore in a location near your college.
As the one-person marketing department for a candy manufacturer (your firm makes high-quality, hand-dipped chocolates using only natural ingredients).
Assume that your firm recently gave you a new marketing assignment. You are to head up development of a distribution plan for a new product line.
What does UPS say to convince prospective customers that its services are better than those of the competition?
The supply chain concept looks at both the inputs of a firm and the firms that facilitate the movement of the product from the manufacturer to the consumer.
Do intermediaries increase the cost of products? Would consumers be better off or worse off without intermediaries?
Do you think franchises offer the typical businessperson good opportunities? What are some positive and negative aspects of purchasing a franchise?
Describe the characteristics of your school’s channel(s) of distribution. What types of innovative distribution might make sense for your school to try?