Simplest way of entering foreign markets


Assignment:

Q1. Why is exporting frequently considered the simplest way of entering foreign markets and thus favoured by SMEs?

Q2. What procedures should a firm follow in selecting a distributor?

Q3. Why is it difficult – financially and legally – to terminate a relationship with overseas intermediaries? What should be done to prevent or minimize such difficulties?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Simplest way of entering foreign markets
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