Language of business


Assignment:

Q1. As English is the world language of business, is it necessary for UK managers to learn a foreign language?

Q2. According to Hofstede and Hall, Asians are (a) more group-oriented, (b) more family-oriented and (c) more concerned with social status. How might such orientations affect the way you market your product to Asian consumers?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Language of business
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