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Explain how the multinational firm may have an advantage over local firms in training the sales force and evaluating its performance.
Identify the environmental constraints that act as barriers to the development and implementation of standardized global advertising campaigns.
When would it be feasible and advisable for a global company to centralize the coordination of its foreign market distribution systems?
In attempting to optimize global marketing channel performance, which of the following should an international marketer emphasize.
International buyers and sellers of technology frequently disagree on the appropriate price for knowledge. Why?
What are the major causes of international price escalation? Suggest possible courses of action to deal with this problem.
What are the distinguishing characteristics of services? Explain why these characteristics make it difficult to sell services in foreign markets.
Why is the international product policy likely to be given higher priority in most firms than other elements of the global marketing mix?
How would you distinguish between services and products? What are the main implications of this difference for the global marketing of services?
What obstacles would Zippo Manufacturing Company face if it repeated the outdoor campaign in other countries?
Project export is often characterized by a complex and time-consuming decisionmaking process.
Why is screening of foreign markets important? Outline the reasons why many firms do not systematically screen countries/markets.
What are the advantages and disadvantages of an opportunistic selection of international markets?
Discuss the possible implications that the firm’s choice of geographic expansion strategy may have on the ability of a local marketing manager.
Why is choosing the most appropriate market entry and development strategy one of the most difficult decisions for the international marketer?
Which marketing tasks should be handled by the exporter and which ones by its intermediaries in foreign markets?
Why are joint ventures preferred by host countries as an entry strategy for foreign firms?
Under what circumstances should franchising be considered? How do these circumstances vary from those leading to licensing?
Apart from the management fees involved, what benefits might a firm derive from entering into management contracts overseas?
Is the establishment of wholly-owned subsidiaries abroad an appropriate international market development for SMEs?
Describe the typology of subcontractors based on the differences in the contractor/ subcontractor relationship.
The influence of culture on international marketing strategies. Try also to discuss the potential influences of marketing on cultures.
What layers of culture have the strongest influence on business people’s behaviour?
Discuss what is involved in performing the eight key managerial tasks that shape the process of implementing and executing strategy.
A brief explanation of the significance of utilizing crisis or risk communications as a public health leader.