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Performance reviews of subsidiary managers and personnel are required rarely, if at all, by headquarters. Why?
Discuss to what degree the choice of organizational structure is essentially a choice between headquarters centralization and local autonomy.
Is a standardized process of more benefit to the company pursuing a national market strategy or a global market strategy?
Can Tawfiq Mathlouthi repeat the international ‘Mecca Cola’ success with the new coffee shop chain and new energy drink ‘Mecca Power’?
You are a European preparing to negotiate with a Japanese firm for the first time. How would you prepare for the assignment if it is taking place.
Should expatriate personnel be used? What are some of the difficulties they may encounter overseas? What can be done to minimize these problems?
Explain how the multinational firm may have an advantage over local firms in training the sales force and evaluating its performance.
Identify the environmental constraints that act as barriers to the development and implementation of standardized global advertising campaigns.
When would it be feasible and advisable for a global company to centralize the coordination of its foreign market distribution systems?
In attempting to optimize global marketing channel performance, which of the following should an international marketer emphasize.
International buyers and sellers of technology frequently disagree on the appropriate price for knowledge. Why?
What are the major causes of international price escalation? Suggest possible courses of action to deal with this problem.
What are the distinguishing characteristics of services? Explain why these characteristics make it difficult to sell services in foreign markets.
Why is the international product policy likely to be given higher priority in most firms than other elements of the global marketing mix?
How would you distinguish between services and products? What are the main implications of this difference for the global marketing of services?
What obstacles would Zippo Manufacturing Company face if it repeated the outdoor campaign in other countries?
Project export is often characterized by a complex and time-consuming decisionmaking process.
Why is screening of foreign markets important? Outline the reasons why many firms do not systematically screen countries/markets.
What are the advantages and disadvantages of an opportunistic selection of international markets?
Discuss the possible implications that the firm’s choice of geographic expansion strategy may have on the ability of a local marketing manager.
Why is choosing the most appropriate market entry and development strategy one of the most difficult decisions for the international marketer?
Which marketing tasks should be handled by the exporter and which ones by its intermediaries in foreign markets?
Why are joint ventures preferred by host countries as an entry strategy for foreign firms?
Under what circumstances should franchising be considered? How do these circumstances vary from those leading to licensing?
Apart from the management fees involved, what benefits might a firm derive from entering into management contracts overseas?