Assignment:
Q1. Why is screening of foreign markets important? Outline the reasons why many firms do not systematically screen countries/markets.
Q2. Explore the factors which influence the international market selection process.
Q3. Discuss the advantages and disadvantages of using only secondary data as screening criteria in the IMS process.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.