Conducting a focus group, Some analysts have referred to the practice of mining CGM as, Marketing Management

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Conducting a focus group

Assignment:

Visit Nielsen online ( www.nielsen-online.com ) and look for their material on Buzzmetrics. Some analysts have referred to the practice of mining CGM as being similar to conducting a focus group. Is mining CGM similar to conducting a focus group? Why or why not?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Conducting a focus group

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