In-home interviews and mall-intercept interviews


Assignment:

Q1. Explain why survey designs that include a trained interviewer are more appropriate than computerassisted survey designs in situations where the task difficulty and stimuli requirements are extensive.

Q2. Explain the major differences between in-home interviews and mall-intercept interviews. Make sure you include their advantages and disadvantages.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: In-home interviews and mall-intercept interviews
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