Assignment:
Q1. What are the characteristics of a good focus group moderator? What is the purpose of a moderator’s guide?
Q2. Why is it important to have 6 to 12 participants in a focus group? What difficulties might exist in meeting that objective?
Q3. Why are the screening activities so important in the selection of focus group participants? Develop a screening form that would allow you to select participants for a focus group on the benefits and costs of leasing new automobiles.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.