Using ethnography rather than surveys


Assignment:

Visit Context Research Group at www.contextresearch.com . Review one of the studies that they have online. Could the research topic be addressed with surveys or focus groups? What insights, if any, do you think the researchers gained because they used ethnography rather than surveys or focus groups?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Using ethnography rather than surveys
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