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List the various sections that go into making a marketing research report and briefly state what each section includes.
Two surveys were conducted to find answers to the research questions indicated in the Central Training College (1) case.
Marketers often seem to be inordinately fond of the word ‘new’. Newness appears to be a desirable feature of products, yet the word is difficult to define.
Is marketing research really of any value to a firm such as IBM when it comes to designing new PCs?
What are the problems associated with designing a questionnaire to be completed by such a broad range of respondents?
Discuss the kind of problems where focus groups may be able to provide useful insights.
What are depth interviews and what is their purpose? What advantages and limitations do they have when compared with focus groups?
Glamour appeal in the advertising of cosmetics products to women usually features the faces of attractive celebrities or good-looking young women.
Muller, a successful German yoghurt brand, established a UK operation in 1987, launching its two brands Muller Fruit Corner and Muller Crunch Corner.
The brand acts as a focus for all marketing activities; consumers identify with brands and have a mental image of what the brand.
Indicate the different types of observation procedure that may be used. Give examples of when each might be appropriate.
Distinguish between the different types of experimental design, including statistical designs, indicating the limitations of each one.
Assuming that Barry can find a financial backer to produce and market the invention, how might the idea be tested out among potential customers?
How would you design an experiment for Thompson Toys, using the crèche children as experimental subjects?
What are your suggestions or recommendations that could help in understanding and advancing this CLO to meet the market's demands as well as your professional
Compare the four major classes of media, and list the factors to consider when choosing the most appropriate medium for a message.
What do you see as the key success factors in the market for performance-based yoga and fitness apparel?
Which one of the ve generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that lululemon is employing?
Which economic climate change policy do you prefer: a carbon tax or a cap-and-trade system? Why? What are the main barriers to effective policy implementation?
The process for formulating and implementing international agreements on climate change policy has been plagued with disagreements and deadlocks.
Who should have the power to regulate trade in toxic wastes, individual countries, local communities, or a global authority?
Do you think this definition is useful, or is it so ambiguous or vague that it lacks applicability?
How would you balance the goals of economic growth and environmental sustainability? To what extent are these goals necessarily in conflict?
What are the organizations that produce something other than physical products called?
XYZ Forest Products owns a 2,000-acre tract of forest land, of which 1,000 acres are currently planted in hardwood trees (oak, beech, etc.)