Attributes of service quality


Assignment:

You have been hired by McDonald’s to lead a mystery shopper team. The goal of your research is to improve the service quality at the McDonald’s restaurant in your area. What attributes of service quality will you attempt to measure? What customer or employee behaviors will you closely monitor?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Attributes of service quality
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