Potential sources of secondary data


Assignment:

Q1. What characteristic separates secondary data from primary data? What are three sources of secondary data?

Q2. Explain why a company should use all potential sources of secondary data before initiating primary data collection procedures.

Q3. List the six fundamental principles used to assess the validity of secondary data.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Potential sources of secondary data
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