Assignment:
Q1. Identify and discuss the advantages and disadvantages of using quantitative survey research methods to collect primary data in marketing research.
Q2. What are the three factors that affect choice of appropriate survey method? How do these factors differ in person-administered surveys as opposed to self-administered surveys?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.