Marketing presenting the right public image for their brand


Problem:

Compare a brand that you think has broken its brand promise to its customers to a trusted brand that you think keep their promise to their customers. Provide 1 example for each brand that helps to support your claim. Explain how they each differ in their marketing approaches and whether or not you feel their marketing presents the right public image for their brand(s).

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Marketing Management: Marketing presenting the right public image for their brand
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