Problem:
In her 1998 paper Susan Fournier argues that customers have relationships with brands.
Problem 1. Explain what Fournier means by "having a relationship" with a brand.
Problem 2. Using two brands chosen from the product categories below, explain whether or not you believe that customers have relationships with those brands.
The three product categories are:
Furniture (e.g. brands such as La-Z-Boy etc.).
Hair Care (e.g. brands such as Head and Shoulders etc.).
Exercise equipment (e.g. brands such as Bowflex, Nautica etc.).
Select ONE brand from TWO of these three product categories, (e.g. you might choose a brand of furniture, say and a hair care brand, or, alternatively, a brand of exercise equipment, and a brand of furniture. The brands mentioned above are only examples. You can select others not shown if you prefer, but they must come from two of those three product categories.