Problem: My product is Snickers candy bar
1. An overview of distribution channel
Channel levels-direct versus indirect distribution
Channel organization-conventional, vertical, horizontal, and multichannel marketing system.
2. Analyze your target markets need. Explain what you know about your target market and what they want from channel of distribution.
3. Determine which channel member you will use and explain why -indirect-retailer, wholesaler, dealer manufacturer's
4. Discuss how many channel members you will use and explain why (intensive distribution)
5. Recommend a channel organization and explain why (Conventional, vertical, horizontal or multichannel marketing systems)