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What are some differences between an organization's publics and its target market(s)?
Problem: What is psychographic data? Provide examples. When should psychographic data be used to make marketing decisions?
Problem: What are the three basic types of reference group influence?
What is the rationale for this change? What happens to the margin generated during cycle?
Question 1. Define Marketing Question 2. What is the difference between Marketing and Sales Question 3. What are the four Eras of Marketing
XYZ had a good reputation: socially and accommodative responsible, no problems seen if to expand. What is XYZ's social responsibility assertiveness?
What role should ethics play in marketing? Is subliminal persuasion an ethical marketing strategy? Why or why not? Explain in detail.
How much advertising expense should be allocated to each department?
Alibaba is China's-and by some measures, the world's-biggest online commerce company
Discuss the strengths and weaknesses of each method when using either a skimming or penetration price strategy.
Assume the role of a publicist for a new organization that holds the patent on a new life-saving drug.
Generate a forecast for the total yearly amount of money that will be spent on advertising in 2007.
Explain the differences in the distribution channels (give examples) and address the relationship between channel objectives and constraints.
You are beginning to understand the market for high-end coffee brewers but to provide complete answers to your many questions
What is the importance of marketing implementation? How might a company have excellent planning and poor implementation?
What PR tools are critical in building long-term relationships with an organization's publics?
Can you please explain the organizational and societal functions of PR. From the following list can you help me identify which one organizational and societal?
How do marketing channels relate to market sizing and market segments? Answer the question with complete paragraphs
You might want to point out an example of a successful E-tailer and discuss why are they successful.
Discuss when you believe they would be most effective and least effective in attracting customers and new business relationships.
What are psychographics and why are they so important in relation to e-Marketing?
The job of the PR professional involves dealing with words, articulating and framing situations in specific ways and managing and leading key business function.
Describe the marketing tools used for the Target website. Include an evaluation of the apparent customer service provided by the site.
An organization is experiencing security issues associated with operating on the Internet.
Examine whether marketing creates or satisfies consumer needs.